The pieces we’d hand to someone with limited time.
AI, Digital, Automation, Measurement. Every business already runs on all four, and is fragile in the exact one nobody is watching. ADAM is a diagnostic that plots you on a 4×5 matrix, names your weakest pillar, and forces one decision per quarter. Here is the whole framework, and the free playbook.
Tymbre went from a clickable mockup to the App Store in 30 days, built by one person after hours, with AI. Here is the full product: 1,116 launch-period commits, a self-hosted core architecture in Warsaw, adversarial QA, and the lesson that the bottleneck was never the typing.
Both the EU and the UK say in their own operative texts that direct marketing may rest on legitimate interests. Neither says it about advertising built on tracking, and the line between them is a balancing test almost nobody writes down.
Two Reddit documents describe the same year. The audited one says the price of ads rose 40%, and the marketing one sells a 17% lower cost per action, measured in split tests that ran in 2025.
Incremental sales is the metric buyers ask for most, and about two-thirds of networks say they supply it. The industry’s own standard lists four methods behind that one word, and only one of them is an experiment.
The paid media audit is sold on percentages, and chased to their sources most end at another agency blog. Here are six failures you can prove inside your own account in an afternoon, and the arithmetic that separates a finding from an assertion.
Two migration dates are circulating with the wrong campaign types attached. Google’s 7% and the independent 16% come from different verticals, baselines, and years, and the question worth testing is whether the added volume was ever new.
