Every Mediovsky piece tagged Google Ads.
The joint draft agrees on what Google must build and splits on when, where, and who checks. The gaps are six months on Prebid access, a separate 24-month clock outside the United States, and most of the monitor’s powers.
Merchant Center’s low image quality issue no longer warns that a product may be kept out of ads and free listings. A separate rule, 500 by 500 pixels from January 31, 2027, still decides whether an image is accepted at all.
The court refused to break up Google’s ad tech stack and ordered interoperability instead: AdX bids into Prebid and rival ad servers, exportable data, and a monitor for six years. The order reaches worldwide, and on the buy side it binds Google Ads, not Display & Video 360.
Google sunset developer tokens on September 9 and moved each access level to the Cloud projects that had called the API with that token in the previous 90 days. A token that sat idle lost its access, and v22 stops answering on October 7.
A September 24 notice asks whether the targeting and delivery systems platforms sell to every advertiser are furthering impersonation scams, and whether platforms should have to vet advertisers. Google and Meta are already answering with verification, and legitimate advertisers will feel it first.
Google put numbers on first-party data plumbing on September 10: 14% more conversions with tag gateway, 11% from enhanced conversions, 26% higher incremental ROAS from Data Manager. Two of the four rest on two-week windows and one on a comparison of two half-years, so read them as signal you get back, not demand you create.
The paid media audit is sold on percentages, and chased to their sources most end at another agency blog. Here are six failures you can prove inside your own account in an afternoon, and the arithmetic that separates a finding from an assertion.
Two migration dates are circulating with the wrong campaign types attached. Google’s 7% and the independent 16% come from different verticals, baselines, and years, and the question worth testing is whether the added volume was ever new.
Teams running several European markets argue about splitting campaigns per country, and settle it with a number somebody half-remembers. Google publishes it as the sample you need to read a result, not the volume the algorithm needs, and that changes the decision.
Thirty conversions a month. Fifty events a week. Every consolidation argument in the industry rests on those numbers, and neither platform states them as structural requirements. Google says something quieter and more useful, and once you read what it actually says, the real cost of splitting a campaign turns out to be arithmetic you can do yourself.
In Shopping and Performance Max you cannot pick keywords, audiences, or placements in any way that sticks. What decides which auctions you enter is a text file: the title, the attributes, and the labels you put on each product. Here is how the matching actually works, and the one Google rule about AI-written titles that almost nobody has implemented.
Search themes, campaign-level negatives, brand exclusions, and channel reporting quietly turned Google’s most opaque campaign type into a controllable broad-match machine. The controls exist. Most accounts still don’t use them.
Google Ads scripts still earn their keep in 2026 doing deterministic, boring work: budget alerts, zero-conversion flagging, out-of-stock pausing. AI can now draft them from a sentence. The judgment about the rules is still yours, and that’s the whole point.
