Every Mediovsky piece tagged Analytics.
The slide says AI traffic is up and to the right. Underneath it, some assistants send a referrer and some send nothing, the biggest AI surface of all arrives labeled as ordinary organic search, and the crawler that decides whether you get cited at all is a different bot from the one everybody blocked. Here is what is actually measurable, and what to stop claiming.
The whole path, in order: the Google Cloud project, the credential, the connection, and then the part that actually pays for itself. One scheduled pull becomes a dashboard, a cohort grid the interface cannot draw, a written weekly summary, and a Slack alert that stays quiet until something real moves.
Google Analytics 4 (GA4) got good at engagement, e-commerce, and prediction, and stayed bad at pretending to be a database. In 2026 the working setup reads the interface as a privacy-filtered view and moves the source of truth to BigQuery.
