Every Mediovsky piece tagged Analytics.
Kehai is the web analytics product I designed, wrote, and run from Warsaw. This is the full tour: how it counts without a cookie, what the panel shows, what it costs, and what it deliberately does not do.
Baymard’s 70.22% is the mean of figures that run from 55% to 84.27%, and most of them are more than a decade old. Your own rate depends on where you start counting, and Google Analytics and Shopify start in different places.
Nozzle has published a full dataset on what several vendors now report: Google answering suspected bots with a complete, normal-looking page whose results are wrong. Google has not confirmed it, and for one weekend the fallback, Search Console, ran more than 64 hours late.
Since May, Google Analytics sorts visits from ChatGPT, Gemini, and other assistants into a default channel of their own. Clicks from AI Overviews and AI Mode are filed under Organic Search by definition, and the tracking parameter that seemed to change that last week came from a browser extension.
The slide says AI traffic is up and to the right. Underneath it, some assistants send a referrer and some send nothing, the biggest AI surface of all arrives labeled as ordinary organic search, and the crawler that decides whether you get cited at all is a different bot from the one everybody blocked. Here is what is actually measurable, and what to stop claiming.
The whole path, in order: the Google Cloud project, the credential, the connection, and then the part that actually pays for itself. One scheduled pull becomes a dashboard, a cohort grid the interface cannot draw, a written weekly summary, and a Slack alert that stays quiet until something real moves.
Google Analytics 4 (GA4) got good at engagement, e-commerce, and prediction, and stayed bad at pretending to be a database. In 2026 the working setup reads the interface as a privacy-filtered view and moves the source of truth to BigQuery.
