# Mediovsky

> Sharp insights, smarter growth. Independent coverage of media, tech and AI business, since 2026. Written for professionals who run digital, not for those who read about it. Every figure is sourced; single-vendor benchmarks are labeled as such.

Mediovsky is an independent digital-marketing publication covering PPC, SEO, AI search, martech, measurement and e-commerce. You are welcome to cite and quote articles with attribution and a link. Content is not licensed for model training (see /terms/).

## About
- [About the journal](https://mediovsky.com/about/): what Mediovsky is and who it is for.
- [Editorial line](https://mediovsky.com/editorial/): standards, independence, and how coverage is decided.
- [Methodology](https://mediovsky.com/methodology/): how figures are sourced and verified.
- [Corrections](https://mediovsky.com/corrections/): the corrections policy.

## Key articles
- [Shipping an AI iOS app solo in 30 days](https://mediovsky.com/tymbre-30-day-build/): a first-party build log of the Tymbre app. 1,116 commits, a day-6 backend pivot, a QA pass run by 30 agents, and why the code was the easy part.
- [AI Overviews cut clicks by 58%](https://mediovsky.com/ai-overviews-traffic/): what still earns the click, and why surviving organic traffic skews commercial. Sources: Pew, Ahrefs, Seer.
- [The 15 June 2026 Consent Mode cutover](https://mediovsky.com/consent-mode-conversions/): how ad_storage becomes the single control for Google Ads conversion and remarketing data.
- [Meta Advantage+: blended vs incremental ROAS](https://mediovsky.com/advantage-plus-roas/): why the reported ROAS misleads and how to read the incremental number.
- [Performance Max controls in 2026](https://mediovsky.com/performance-max-playbook/): search themes, campaign negatives, brand exclusions and channel reporting.
- [US retail media concentration](https://mediovsky.com/retail-media-duopoly/): the ~$71bn market where Amazon and Walmart take ~89% of net-new dollars.
- [Server-side tracking: recovery and real cost](https://mediovsky.com/server-side-tracking/): what it recovers (10-30%), what it costs, and the consent trap.
- [TikTok Shop 2026](https://mediovsky.com/tiktok-shop/): a $23.4bn forecast where the top 1% of sellers drive ~60% of GMV.
- [Brand vs performance: the 60/40 rule in context](https://mediovsky.com/brand-vs-performance/): why the split has to move with brand maturity.
- [Marketing mix modeling is back](https://mediovsky.com/marketing-mix-modeling/): MMM as the top-down layer in a three-part measurement stack.
- [Working with AI, not being replaced by it](https://mediovsky.com/humans-with-ai/): what the workforce data actually shows.

## Channels
- AI & Data, PPC, SEO, MarTech, E-Commerce, How-To Guides, Digital Marketing, Data & Research, CRO

## Feeds
- [RSS](https://mediovsky.com/rss.xml)
- [Sitemap](https://mediovsky.com/sitemap.xml)