What this is
Mediovsky is an independent journal of media, tech, and AI business, written for professionals who actually run digital, not for those who read about it.
It is built around a weekly cadence: a cover essay anchored by shorter pieces (how-to guides, data analyses, opinion, and the occasional review).
We are not a news outlet. We do not cover funding rounds, executive moves, or vendor announcements unless we have something useful to say about them.
Why it exists
Most marketing publications are vendor blogs in disguise. Most independent newsletters are vendor blogs that have just opened a Substack. We started Mediovsky to write the article we wished our last vendor had written for us, before they sold us on the thing that didn’t work.
The premise has never changed: write the article you wish your last vendor had written for you, before they sold you on the thing that didn’t work.
If that sounds like you, you are the reader we write for.
Manifesto
Six commitments we hold ourselves to. If we ever break them, send us an email.
- Everything paid is labeled. Ads, sponsored articles, and partner content all say so on the page, at the top, before you read them. If a piece carries no label, nobody paid for it.
- Paying does not change the verdict. A sponsor can buy the space and the subject. They cannot buy the conclusion, and they do not see the piece before you do. If the honest answer about their product is unflattering, that is the answer we print.
- Sources are linked. If we cite a number, you can click through to where it came from.
- Numbers are checked. See methodology. If we made one up to make a point, we tell you we made it up.
- Corrections are public. See corrections. We post them with the original article, not in a footer.
- Reader email goes to the author. Not a help desk. Not a triage bot. You write to us, we write back.
How we fund it
Three things pay for this: display advertising, occasional sponsored placements in the newsletter, and reader support. All three are visible to you. Ads are marked as ads, sponsored placements carry a label, and neither one buys a line of editorial.
We do not take money from vendors we have covered editorially in the past 90 days, and we do not cover vendors we are about to take money from in the next 90 days. We won’t run the same newsletter advertiser twice in a row.
By the numbers
No inflated audience figures here. Just the honest state of a young publication.
- 52 published articles across 9 editorial channels.
- Launched in 2026. Still early. Every channel now has at least one piece, several just one.
- One editor, currently. Occasional guest contributors, clearly bylined.
- Measurement we own. Readers are counted by our own analytics server, with no cookie, nothing stored on your device and nothing sent to anyone else. No ad network runs here and no advertising script loads.
Who runs it
Mikołaj Salecki is the editor-in-chief of Mediovsky, an independent journal of media, technology, and AI business. He started it in 2026 to write the article he kept wanting to read as a practitioner: one that shows its sources, checks its numbers, and says plainly when a number was made up to make a point.
He is a former agency lead and works as a digital consultant, helping companies with the day-to-day of their digital, from planning to shipping. That is the background the writing comes from, and the reason it is skeptical of frameworks that read better than they perform.
He is the author of the ADAM Framework, a diagnostic that plots a business across four pillars (AI, digital, automation, and measurement) on a five-level maturity ladder, published as a free playbook. He writes across paid media, search, marketing technology, and the measurement problems that sit underneath all three.
What he covers
- Digital marketing strategy
- Pay-per-click advertising
- Search engine optimization
- Marketing technology
- Marketing measurement and attribution
- AI in advertising
- E-commerce
- Conversion rate optimization