May 102026
CRO
AI won't triple your conversion rate. It'll move it 10-30%, if you aim it right.
The average e-commerce conversion rate is somewhere between 1.4% and 2.96%, which tells you almost nothing. AI personalization is a real lever, but the honest number is a 10-30% relative lift, not the miracle in the case study. Here's where it actually shows up.
