Browsing: Data & Research

AI advertising data quality determines whether Google Performance Max and Meta Advantage+ optimize correctly or confidently waste budget. Messy CRM data and delayed signals silently corrupt AI targeting models at scale.

AI in ecommerce drives product discovery for 77.6% of US shoppers, yet 55% refuse AI-led purchases. The trust gap at checkout is now ecommerce’s defining conversion challenge.

AI search traffic converts 5x higher than organic Google. Discover why this 14.2% conversion rate is reshaping generative engine optimization.

Understanding global ecommerce growth is crucial as it hit $7.9 trillion in 2026. Retailers ignoring this shift risk falling behind a rapidly evolving market.

PPC spend 2026 reached $306 billion, up 11%, driven by rising CPCs and new inventory. Amazon and retail media are reshaping where eCommerce budgets flow.

US retail media ad spend will reach $69.33 billion in 2026, growing 17.9%. Brands underfunding this channel risk falling behind competitors.