Writes about media, tech, and AI business for people who actually run digital. Former agency lead. Skeptic of frameworks that read better than they perform.
Kehai is the web analytics product I designed, wrote, and run from Warsaw. This is the full tour: how it counts without a cookie, what the panel shows, what it costs, and what it deliberately does not do.
The joint draft agrees on what Google must build and splits on when, where, and who checks. The gaps are six months on Prebid access, a separate 24-month clock outside the United States, and most of the monitor’s powers.
Seller Assistant gained standing workflows, a memory, and a plugin for Claude and Amazon Quick. One Amazon page says every action is reviewed and approved, and another says the agent can act on its own, so check which applies before you switch a workflow on.
Baymard’s 70.22% is the mean of figures that run from 55% to 84.27%, and most of them are more than a decade old. Your own rate depends on where you start counting, and Google Analytics and Shopify start in different places.
Ahrefs read 66.6 million free, logged-out responses. Nectiv ran about 4,000 prompts through a different model over the API, and the two results describe different products.
Adobe, Deloitte, Bain, and Mastercard count different days, different sales, and different dollars. Find the forecast that matches your own report before you set a target against it.
Merchant Center’s low image quality issue no longer warns that a product may be kept out of ads and free listings. A separate rule, 500 by 500 pixels from January 31, 2027, still decides whether an image is accepted at all.
Nozzle has published a full dataset on what several vendors now report: Google answering suspected bots with a complete, normal-looking page whose results are wrong. Google has not confirmed it, and for one weekend the fallback, Search Console, ran more than 64 hours late.
The first measured figure is in, the bug that started it is closed, and The Trade Desk is unblocked in a beta. What a publisher stands to lose is three numbers multiplied together, and one of them is still close to zero.
TikTok Ad Network, the renamed Pangle, now lets US advertisers extend campaigns to nearly 400,000 apps. The only test behind the launch page’s lift figures is an internal one from April 2024, and the block list works only if you switch it on in each ad group.
The regulator held Microsoft’s ad exchange jointly responsible as both the seller’s and the buyer’s platform, and said a clause telling the publisher to collect consent is not a check. The 54-page decision answers seven defenses that any intermediary in an ad auction might offer.
A federal court dismissed the Chegg and Penske Media antitrust suits over AI Overviews because an expectation of traffic is not an agreement. On the same day, Cloudflare opened two ways to charge AI companies, and neither reaches the crawler that matters most.
SB 690 takes the pen register claim over website and app tracking away from private plaintiffs and reaches back two years. The wiretap section that covers pixels, session replay, and chat tools was not touched.
Since May, Google Analytics sorts visits from ChatGPT, Gemini, and other assistants into a default channel of their own. Clicks from AI Overviews and AI Mode are filed under Organic Search by definition, and the tracking parameter that seemed to change that last week came from a browser extension.
On October 1 Google added a manual fact-check instruction to its generative AI guidance and put the quality raters’ vocabulary into its helpful content page. The same update names invented author profiles as deception.
iOS 27 shipped with a hard block on nine domains, including the one The Trade Desk uses to bid and serve ads. A WebKit commit merged 11 days later turns that fixed list into one Apple’s own service supplies and updates.
The court refused to break up Google’s ad tech stack and ordered interoperability instead: AdX bids into Prebid and rival ad servers, exportable data, and a monitor for six years. The order reaches worldwide, and on the buy side it binds Google Ads, not Display & Video 360.
From iOS 27.2, apps in Germany, France, Italy, Poland, and Romania can show only Apple’s alternative App Tracking Transparency prompt: a full-page sheet, copy the publisher writes, and an Additional Information button. The rule for when to ask stays exactly where it was.
OpenAI’s ad platform now has a pixel, a Conversions API, and a reporting API. Its general reports count click-through conversions, its conversion report adds a one-day view window by default, and the pixel assumes consent until you tell it otherwise.
Google sunset developer tokens on September 9 and moved each access level to the Cloud projects that had called the API with that token in the previous 90 days. A token that sat idle lost its access, and v22 stops answering on October 7.
Microsoft sells AI Max for Search on at least 8% more conversions and prints the experiment behind it: 44 advertiser A/B tests, a 13.6% spend-weighted uplift, and ten significant results. From October 1 it also removes the Max CPC cap from new standalone campaigns.
Meta’s Muse can buy from eligible Shopify stores without leaving the app, because Shopify switched direct checkout on for them. Amazon went the other way, with terms that make an agent name itself and leave when asked.
A September 24 notice asks whether the targeting and delivery systems platforms sell to every advertiser are furthering impersonation scams, and whether platforms should have to vet advertisers. Google and Meta are already answering with verification, and legitimate advertisers will feel it first.
OpenAI gave developers six months’ notice and left the replacement column in its deprecation table empty. Adobe’s own list of retired partner models has ten entries dated April to September, so the pipeline has to be built to outlive the model.
