Browsing: E-Commerce

AI in ecommerce drives product discovery for 77.6% of US shoppers, yet 55% refuse AI-led purchases. The trust gap at checkout is now ecommerce’s defining conversion challenge.

Ecommerce audience segmentation built on demographics alone consistently underperforms behavioral and RFM models. Klaviyo benchmarks show layered strategies can drive up to 760% more revenue.

Retail media 2026 sees networks evolve into audience platforms for non-endemic brands. Non-endemic ad demand is reshaping a $196.7B global market.

Understanding global ecommerce growth is crucial as it hit $7.9 trillion in 2026. Retailers ignoring this shift risk falling behind a rapidly evolving market.