TrendingMost audit findings are assertions. These six leave evidence.
The newsletter

One letter a week. Everything worth knowing, nothing that isn’t.

Sharp coverage of PPC, SEO, AI search, MarTech, and measurement, written for the people who run digital. Every figure is sourced. No vendor fluff, no funding-round noise.

By subscribing you agree to receive the weekly Mediovsky email and accept the privacy policy. You can unsubscribe in one click, anytime.

  • Free, and we never share your address
  • Double opt-in: you confirm first
  • We store only your email address
  • One-click unsubscribe in every issue
  • Handled under the General Data Protection Regulation, see our privacy policy

What lands in your inbox

One issue a week, built to be read in five minutes and acted on the same afternoon.

  1. The cover story, plus what surrounds it

    One cover essay, anchored by the two or three shorter pieces actually worth your time: how-to guides, data analyses, the occasional review. Curated, not a link dump.

  2. An editor’s note

    Short, and about what genuinely changed this week rather than what got announced. If nothing did, it says so.

  3. Numbers you can trust

    Every figure carries its source, and single-vendor benchmarks are labeled as such. No stat is left to sound impressive on its own.

  4. A practitioner’s read

    Written by someone who ran the campaigns, not just wrote about them. Skeptical of frameworks that read better than they perform.

  5. Occasionally, a tool

    Now and then an interactive calculator or a readiness check you can use on your own account, not just read about.

Is it for you?

An honest answer, because the wrong subscriber just unsubscribes anyway.

Subscribe if

  • You buy media or own growth, and decisions cost real budget.
  • You want analysis you can plan against, with the numbers shown.
  • You are tired of vendor blogs wearing a publication’s clothes.
  • You would rather read one sharp letter than skim 10.

Skip it if

  • You want breaking news, funding rounds, and executive moves.
  • You prefer a confident hot take to a sourced number.
  • You want daily volume more than weekly signal.
  • You already have more newsletters than you actually read.

Still reading? Then it is probably for you. The form is at the top, and one click gets you out again whenever the letter stops earning its five minutes.