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The newsletter

One letter a week. Everything worth knowing, nothing that isn't.

Sharp coverage of PPC, SEO, AI search, MarTech, and measurement, written for the people who run digital. Every figure is sourced. No vendor fluff, no funding-round noise.

Free. One email a week. No spam, no sharing your address, ever.

What lands in your inbox

One issue a week, built to be read in five minutes and acted on the same afternoon.

01

The pieces that mattered

The week's cover essay, plus the two or three articles actually worth your time. Curated, not a link dump.

02

Numbers you can trust

Every figure carries its source, and single-vendor benchmarks are labeled as such. No stat is left to sound impressive on its own.

03

Practitioner's read

Written by someone who ran the campaigns, not just wrote about them. Skeptical of frameworks that read better than they perform.

04

Occasionally, a tool

Now and then an interactive calculator or a readiness check you can use on your own account, not just read about.

What's inside each issue

  • One cover story, anchored by two or three shorter pieces: how-to guides, data analyses, the occasional review.
  • A short editor's note on what actually changed this week and why it matters.
  • No breaking-news filler. We cover funding rounds and executive moves only when there is something useful to say.
  • A five-minute read. If it can be shorter, it will be.

Is it for you?

An honest answer, because the wrong subscriber just unsubscribes anyway.

Subscribe if

  • You buy media or own growth, and decisions cost real budget.
  • You want analysis you can plan against, with the numbers shown.
  • You are tired of vendor blogs wearing a publication's clothes.
  • You would rather read one sharp letter than skim 10.

Skip it if

  • You want breaking news, funding rounds, and executive moves.
  • You prefer a confident hot take to a sourced number.
  • You want daily volume more than weekly signal.
  • You already have more newsletters than you actually read.
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Ready when you are.

One letter, once a week. Sharp coverage of media, tech, and AI business. No filler.