Channel · CRO

CRO.

Conversion rate optimization: landing pages, checkout, and the experiments that move revenue.

2 articles·Last update Oct 13, 2026·Average read 6 min

Oct 132026

CRO

The 70% cart abandonment rate averages 50 studies. Thirty-three of them are from 2015 or earlier.

Baymard’s 70.22% is the mean of figures that run from 55% to 84.27%, and most of them are more than a decade old. Your own rate depends on where you start counting, and Google Analytics and Shopify start in different places.

Mikołaj Salecki·7 min

May 102026

CRO

AI won’t triple your conversion rate. It’ll move it 10-30%, if you aim it right.

The average e-commerce conversion rate is somewhere between 1.4% and 2.96%, which tells you almost nothing. AI personalization is a real lever, but the honest number is a 10-30% relative lift, not the miracle in the case study. Here’s where it actually shows up.

Mikołaj Salecki·4 min