What we cover
Our editorial channels, including AI & Data, PPC, SEO, MarTech, and E-Commerce. Plus how-to and best-practice formats that cut across them.
The unifying question is always the same: does this change what a working professional should do on Monday? If the answer is no, we usually don’t write it.
What we don’t cover
- Funding rounds and executive moves. Other outlets do this well. We don’t.
- Vendor announcements as news. If a vendor ships something, we cover it after we’ve actually used it.
- “Top 10 lists” assembled without testing. We write tool stacks based on what we run, not what we found on G2.
- Predictions for next year in December. Everyone is wrong and nobody remembers.
- AI hype without operational consequence. We’re not impressed by demos. We’re impressed by results in 90 days.
Voice & tone
Direct, specific, practical, skeptical. American English. Conversational but never breezy. Numbers over adjectives. Footnotes when claims need them.
We use italics for emphasis sparingly and bold for actionable phrases. We do not use exclamation marks. We do not say “exciting.” We try not to say “leverage.”
Disclosed bias
The editor (Mikołaj Salecki) was an agency lead before starting Mediovsky. That shapes our coverage in three ways we want to be honest about:
- We are sympathetic to the operator perspective and impatient with strategy decks.
- We cover Google and Meta more than TikTok and X because that is where our reporting depth is.
- We are skeptical of frameworks invented by vendors. Always.
Advertising and sponsored content
We sell display advertising, sponsored articles, and placements in the newsletter. That money pays for the reporting, and we would rather tell you how it works than pretend it does not exist.
- Anything paid carries a label, at the top of the piece, before you read it. If there is no label, nobody paid for it.
- A sponsor buys the space and the subject, never the conclusion. They do not see a draft, they do not approve copy, and they cannot pull a piece they dislike.
- Sponsored pieces meet the same standards as everything else. Numbers are sourced, claims are checked, and corrections apply equally.
- The 90-day rule. We do not take money from a vendor we have covered editorially in the past 90 days, and we do not cover a vendor we are about to take money from in the next 90 days.
- Display advertising is sold directly and every banner is reviewed by us before it runs. No ad network, no third-party ad script, no cross-site profiling; see privacy.
To discuss a placement, use the contact form and pick Newsletter sponsorship.
Pitching us
We accept pitches for guest pieces, especially from working operators. Three things we look for:
- You ran it. We don’t publish theory pieces from people who haven’t shipped.
- You can name the numbers. “We increased CVR 31% in six weeks” works. “Significant uplift” doesn’t.
- You’re willing to be edited heavily. Most pitches don’t run as written.
Send pitches to the editor. Two-week turnaround.