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Editorial line

How we decide what to publish.

The principles that guide our coverage, our voice, and the things we choose not to write about.

What we cover

Our editorial channels, including AI & Data, PPC, SEO, MarTech, and E-Commerce. Plus how-to and best-practice formats that cut across them.

The unifying question is always the same: does this change what a working professional should do on Monday? If the answer is no, we usually don't write it.

What we don't cover

  • Funding rounds and executive moves. Other outlets do this well. We don't.
  • Vendor announcements as news. If a vendor ships something, we cover it after we've actually used it.
  • "Top 10 lists" assembled without testing. We write tool stacks based on what we run, not what we found on G2.
  • Predictions for next year in December. Everyone is wrong and nobody remembers.
  • AI hype without operational consequence. We're not impressed by demos. We're impressed by results in 90 days.

Voice & tone

Direct, specific, practical, skeptical. American English. Conversational but never breezy. Numbers over adjectives. Footnotes when claims need them.

We use italics for emphasis sparingly and bold for actionable phrases. We do not use exclamation marks. We do not say "exciting." We try not to say "leverage."

Disclosed bias

The editor (Mikołaj Salecki) was an agency lead before starting Mediovsky. That shapes our coverage in three ways we want to be honest about:

  • We are sympathetic to the operator perspective and impatient with strategy decks.
  • We cover Google and Meta more than TikTok and X because that is where our reporting depth is.
  • We are skeptical of frameworks invented by vendors. Always.

Pitching us

We accept pitches for guest pieces, especially from working operators. Three things we look for:

  1. You ran it. We don't publish theory pieces from people who haven't shipped.
  2. You can name the numbers. "We increased CVR 31% in six weeks" works. "Significant uplift" doesn't.
  3. You're willing to be edited heavily. Most pitches don't run as written.

Send pitches to the editor. Two-week turnaround.