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Every Mediovsky piece tagged MCP.

2 articles
Jul 132026
AI & Data

Claude Code can operate your ad accounts. The question is what you let it touch.

Claude Code already pulls last week's numbers, drafts the negatives, and stages a budget change across Google Ads and Meta, wired in through the Model Context Protocol (MCP) and the platforms' own APIs. Here is how the plumbing works, why Google's own connector refuses to spend a cent, and where the guardrails still have to come from you.

Mikołaj Salecki·10 min
Jul 122026
AI & Data

Model Context Protocol: one plug for every AI marketing tool

Model Context Protocol (MCP) turns a large language model (LLM) from smart autocomplete into an agent that can touch your CRM (customer relationship management), analytics, and ad platforms through a single standard. How the handshake works, who adopted it, and the security perimeter it opens.

Mikołaj Salecki·5 min