Every Mediovsky piece tagged Meta Ads.
A September 24 notice asks whether the targeting and delivery systems platforms sell to every advertiser are furthering impersonation scams, and whether platforms should have to vet advertisers. Google and Meta are already answering with verification, and legitimate advertisers will feel it first.
Two things break creative testing at once: the platform decides who sees what, and almost nobody runs the numbers on how much data a real answer needs. The arithmetic is not close. Detecting a 20% difference takes roughly 400 conversions per variant, and most tests are called at a tenth of that.
Meta made Advantage+ the default and lowered the bar to use it. The performance lift is real. But the number it reports is blended, and the control you give up is not. Here’s how to run it without fooling yourself.
