TrendingDon't panic-bid on your own brand after the spam update.
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Core updates, AI search, technical SEO. What's actually moving rankings.

2 articles·Last update Jul 20, 2026·Average read 6 min
Jul 202026
SEO

Don't panic-bid on your own brand after the spam update.

The June 2026 spam update set off a wave of "brands lost their own results" panic. No primary data supports it. What actually got demoted was the coupon and affiliate sludge on your brand-plus-modifier queries, and branded search is the one segment AI Overviews are making stronger.

Mikołaj Salecki·5 min
Jul 82026
SEO

Half your clicks are gone. Your best ones aren't.

AI Overviews now sit on nearly half of Google searches and have cut clicks to the top organic result by 58%. The traffic that survives is disproportionately the traffic that was going to convert.

Mikołaj Salecki·6 min