TrendingDon't panic-bid on your own brand after the spam update.
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How-To Guides.

Step-by-step playbooks you can run on Monday. Tested in real accounts.

1 article·Last update May 20, 2026·Average read 4 min
May 202026
How-To Guides

Let the AI write the script. Don't let it decide what the script does.

Google Ads scripts still earn their keep in 2026 doing deterministic, boring work: budget alerts, zero-conversion flagging, out-of-stock pausing. AI can now draft them from a sentence. The judgment about the rules is still yours, and that's the whole point.

Mikołaj Salecki·4 min