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Optimizing Performance Max with First-Party Audience Exclusions

Mikołaj SaleckiApril 4, 2026

Leverage first-party audience exclusions in Performance Max to refine targeting and optimize ad spend. Learn how these new features drive strategic campaign efficiency.

Marketing Strategy

Boosting Retailer CLTV with Omnichannel Personalization

Mikołaj SaleckiApril 12, 2026

This article details how consumer goods retailers can boost customer lifetime value and repeat purchase rates by implementing an omnichannel personalization strategy across email, SMS, and in-store interactions.

What's Hot

Quantifying Email Marketing ROI: Bridging the Proof Gap with Advanced Analytics

How AI Video Tools Are Reshaping Social Media Engagement for Marketers

Unpacking Google Ads Performance Max 2.0’s $2.5 Billion Revenue Impact

Quantifying Email Marketing ROI: Bridging the Proof Gap with Advanced Analytics

Essential Skills for Marketers in an AI-Driven Landscape by 2026

Optimizing Social Platforms for Full-Funnel Marketing in 2026

How Blockchain Enhances Marketing Data Transparency and ROI Measurement

Navigating Google’s AI-Driven Ad Policy Shift by 2026

OpenAI’s Ads Manager: Reshaping Digital Advertising with AI-Driven Self-Serve Campaigns

Unpacking 82% ROAS Growth: Why Reddit Ads Are a Performance Marketing Powerhouse

Facebook Ads Benchmarks 2026: Decoding Healthy CTRs and CPCs by Campaign Type

How Google DV360 Leverages AI for Live Sports Advertising

IAB Tech Lab’s AI-Agent Advertising Framework: Standardizing a New Digital Frontier

Why AI Search Engines Prioritize Reddit Content in Latest Rankings

Sephora’s Virtual Artist: AI and AR’s Impact on E-commerce Conversion

Google-Agent and Protocols: Autonomous AI Bots in E-Commerce

Highspot’s Product Launch Strategy: A B2B Blueprint for Go-to-Market Success

Optimizing Live-Stream Video for Two-Way Customer Engagement

Boosting Retailer CLTV with Omnichannel Personalization

Meta’s Manus AI: Redefining Campaign Automation in Ads Manager

Double Glazing SEO and PPC Strategies for 2026 Lead Generation

Agentic AI in Marketing Mix Modeling: Autonomous Budget Optimization

Analyzing Snapchat’s Total Snap Takeover for Performance Marketing ROI

Browsing: pmax

Optimizing Performance Max with First-Party Audience Exclusions

Google-Agent and Protocols: Autonomous AI Bots in E-Commerce

Highspot’s Product Launch Strategy: A B2B Blueprint for Go-to-Market Success

Bridging the Gap: Why Marketers Struggle to Act on Personalization Data

How Domino’s Dom AI Drives Direct Revenue Growth

Salesforce Einstein GPT: Automating Lead Scoring and Campaign Management

Most Popular

Google-Agent and Protocols: Autonomous AI Bots in E-Commerce

Highspot’s Product Launch Strategy: A B2B Blueprint for Go-to-Market Success

Bridging the Gap: Why Marketers Struggle to Act on Personalization Data

Boosting Retailer CLTV with Omnichannel Personalization

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Browsing: pmax

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